Cookie Policy
Last updated: January 15, 2025
1. What Are Cookies
Cookies are small text files stored on your device when you visit websites. They help websites function, remember preferences, and analyze usage. Similar technologies include web beacons, pixels, and local storage.
2. Types We Use
Essential (Strictly Necessary)
Enable core functionality: security, authentication, cookie consent, load balancing. Cannot be disabled.
- Session management
- CSRF protection
- Cookie preferences
- Load balancing
Analytics & Performance
Help us understand how visitors interact with our site. Aggregated, anonymized data.
- Page views, bounce rate
- User flow, conversions
- CVRE demo interactions
- Performance metrics
Marketing & Personalization
Enable relevant advertising and personalized content. Opt-in required.
- Retargeting audiences
- Lookalike modeling
- Content recommendations
- Email engagement tracking
CVRE Platform
Functional cookies for the CVRE demo and client dashboard.
- Demo session state
- Dashboard preferences
- API authentication tokens
- Real-time data subscriptions
3. Specific Cookies
| Name | Category | Purpose | Duration |
|---|---|---|---|
| tbm_session | Essential | Session management | Session |
| tbm_consent | Essential | Cookie preferences | 1 year |
| _ga, _ga_* | Analytics | Google Analytics | 2 years |
| _fbp | Marketing | Meta Pixel | 3 months |
| _li_* | Marketing | LinkedIn Insight | 1 year |
| cvre_demo | Functional | CVRE demo state | Session |
4. Managing Cookies
- Use our cookie banner (bottom-left) to change preferences anytime
- Browser settings: block/delete cookies (may break functionality)
- Opt-out of analytics: Google Analytics Opt-out
- Opt-out of advertising: NAI Opt-out | EU Choices
5. Third-Party Cookies
We use third-party services that set their own cookies:
- Google Analytics / Tag Manager
- Meta (Facebook/Instagram) Pixel
- LinkedIn Insight Tag
- HubSpot (forms, CRM)
- Vercel Analytics
Each has their own privacy policy. We encourage you to review them.
6. Contact
Questions about our cookie practices?
Email: privacy@tbm.marketing
Mail: TBM Legal, 123 Resonance Ave, NYC, NY 10001